As far I know only DS and W&N have the genuine NR9 pigment. I am rather glad they do - even though I don't choose to use fugitive paints, it's nice to be able to test them out to see what the hues are trying to replicate! The genuine versions in W&N and DS are the first two swatches below.
There are a number of hues available to replicate this delicate colour and I have shown three of them - Schmincke has a Rose Madder, Daniel Smith has just released a Rose Madder Permanent, Art Spectrum has a Rose Madder (Permanent Hue).
I thought I'd show them all together.
I'd make a Rose Madder hue with the softly granulating Potter's Pink mixed with the more powerful Quinacridone Rose - I just might explore that mix some time. The PV19 pigment might float to the surface too much of course. It would be interesting to try with DS Rhodonite too. I do mix Potter's Pink with Indian Red to deepen it, and have shown that mix (Jane's Earth Rose) here. Sharlie's Pinkcolor Deep is similar.
A few more interesting rose pigments are the very deep Piemontite genuine, that can paint out to a soft rose colour, and some of the pipestone pigments.
Apparently the W&N Rose Madder smells lovely - a rose by any other name?